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RFP - For Designing of two Workbooks for Adolescents for Breakthrough Breakthrough Location: India Apply by: 01 Mar 2024 Job id : 237938 RFP - For Designing of two Workbooks for Adolescents for Breakthrough Breakthrough Location: India Apply by: 01 Mar 2024 Relevant Sectors Capacity Building, Training, Advocacy Social, Gender, Education, Youth, Child RFP: For Designing of two workbooks for adolescents for Breakthrough About Breakthrough Trust: Breakthrough was founded in 1999 with the mission of using arts and culture to bring human rights issues -- especially violence and discrimination against marginalised groups -- into mainstream conversation and inspire critical mass of people to take action for change. Its award-winning music albums and campaigns have won innumerable awards and have stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence out from behind closed doors. Earlier partnerships with the Ministry of Women and Child Development for dissemination of our media and IEC products which ensures that the messaging reaches large numbers as can be seen by the Bell Bajao campaign that reached 130 million in Phase I and 110 million in Phase II. The support was received pro-bono and is estimated to be worth INR 150 million. The Ministry has adopted Breakthrough’s MissionHazaar campaign on preventing sex selection under its flagship “Beti Bachao, Beti Padhao” campaign and is disseminating the TV spots, curriculum and communication guide in 12 Indian languages. Breakthrough’s current work spans across 5 states on transforming gender norms to prevent Violence against Women & Girls, and exploring the interlinkages between its various manifestations. Breakthrough makes innovative use of media, arts and technology including digital and mobiles, leadership development and community mobilisation to activate critical mass of people who will deliver the culture change needed to make violence against women and girls unacceptable. Centre to this is a gender equity curriculum, called Taron ki Toli that builds gender equitable views among adolescents 11-18 year olds, in school and in the community. Breakthrough uses leadership development to build capacities of 15-25 year olds to transform themselves and recruit others to make violence against women and girls unacceptable. It also works in the |