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Dt : April 25, 2024 Expression of Interest for Conducting Digital Marketing for NALSAR University of Law, Hyderabad Open and Distance Education Programmes Last Date of Submission 9 th May 2024 Justice City, Shameerpet, Medchal Dist., Hyderabad – 500101, Telangana, India Phone: +91-40-23498405 / 404 / 402 M: 70755 89600 Fax: +91-40-23498403 Web: www.dde.nalsar.ac.in; www.nalsarpro.org E-mail: ddeadmissions@nalsar.ac.in NALSAR University of Law, Hyderabad one of the reputed institution in India in the field of legal education, is seeking proposals from competent vendors to conduct digital marketing activities for our Centre for distance and online education programmes(CDOE). We have identified your company as a potential partner for this endeavour and invite you to submit an Expression of Interest (EOI) for the same. The purpose of this initiative is to enhance the visibility and reach of our existing programmes across diverse channels in order to attract a wider audience of prospective students. The selected vendor will be responsible for strategizing, executing, and managing digital marketing campaigns tailored to the following programmes: 1. Directorate of Distance Education - Offering 25+ distinct programmes through Open & Distance Learning Mode We expect the selected vendor to possess expertise in digital marketing techniques including but not limited to search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics. Furthermore, the vendor should demonstrate a track record of successful campaigns in the education sector, preferably in higher education or related fields. Key deliverables for the selected vendor will include: 1. Development of a comprehensive digital marketing strategy aligned with our objectives and target audience. 2. Execution of multi-channel marketing campaigns across various online platforms. 3. Regular monitoring, analysis, and optimization of campaigns to maximize ROI and achieve predefined KPIs. 4. Generation of periodic reports outlining campaign performance and recommendations for improvement. 5. Collaboration with our internal teams to ensure alignment with overall marketing and admissions strategies. Interested vendors are requested to submit their Expression of Interest along with relevant credentials and past experience no later than 4:00 p.m. on 9 th May 2024. The Expression of Interest should be submitted in sealed envelope, super scribing “EoI for Digital Marketing”, only in the office of the REGISTRAR, NALSAR UNIVERSITY OF LAW, JUSTICE CITY, SHAMEERPET, MEDCHAL DIST. 500 101. The EoI received after the last date and / or in any other form will not be considered. We look forward to receiving your proposal and potentially collaboration with your esteemed company to elevate the digital presence of NALSAR University of Law, Hyderabad educational programmes. Thank you for considering this opportunity. The Eligibility Criteria 1. The vendor should possess the experience of minimum two years in the respective field. 2. The vendor should have an office in Hyderabad or Secunderabad, Telangana. 3. The vendor who is applying shall authorize NALSAR University, Hyderabad of Law to approach the vendor’s clients, vendor’s suppliers, vendor's employees etc. to verify vendor's general reputation or competence. 4. NALSAR University of Law, Hyderabad reserves the right to accept or reject any application of a vendor during the screening process. 5. The EoI document shall be submitted on or before the last date given above in the office of the Registrar, NALSAR University of Law, Shameerpet. Hyderabad. Guidelines for Submission of Proposal 1. The proposal shall be submitted strictly in the format as mentioned along with the supporting documents. 2. The proposal shall be signed by the person(s) on behalf of the organization having the necessary authority/power of attorney to do so. Each page of the application shall be signed and copy of Power of Attorney/Memorandum of Association (wherever applicable) shall be furnished along with the application. 3. If the space in Proforma is insufficient for furnishing full details, such information shall be supplemented on separate sheet stating therein part of Proforma and serial number. 4. The ability and competence of the vendor to render required services within the specified time frame and having adequate and appropriate technological capabilities will be a major deciding factor on choosing the vendor. 5. The vendor should ensure that the proposal reached the address mentioned within the stipulated time and date as mentioned in the advertisement in sealed format only. 6. Proposals containing false and or incomplete information is liable for rejection. 7. NALSAR University of Law, Hyderabad reserves the right to accept or reject any or all the proposals received. To, The Registrar, NALSAR University of Law, Justice City, Shameerpet, Medchal-Malkajgiri Dist. 500101 Sub: Expression of Interest for Conducting Digital Marketing for NALSAR University of Law, Hyderabad Ref : Your Notification dated April 25th , 2024. Respected Madam, I/we have read and understood the instructions and the Terms & Conditions mentioned in the advertisement and related documents. I/we do hereby declare that the information furnished in the proposal and the supplementary sheets is correct to the best of my/our knowledge and belief. I/we authorize NALSAR University of Law, Hyderabad to approach our clients, organizations and employees to verify the facts submitted by us. Signature of the Authorized Person With Seal |