Brand Love Research And Measurement Framework

  Address - Canada

  Contact details - 565656565

  Tender notice no. - 76454545

  GT Ref Id - 73385816

  Document Type - Tender Notices

Description - The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for a research contractor who can design and build a research measurement framework that provides and monitors a holistic understanding of emotional brand lo ve on travel to and within Canada throughout the consumer journey. The resulting measurement framework will measure love in a way that currently doesn’t exist, going beyond traditional brand health and brand equity measures processes. It will help Destination Canada and Team Canada Destination Marketing Organization (DMO) partners know their audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds o

Gt Ref Id - 73385816

Deadline - Dec 01, 2023