Saudi Arabia Sports and Leisure Tenders

The Saudi Arabian sports and leisure market is experiencing explosive growth, fueled by rising disposable incomes, increased health and fitness awareness, and government initiatives. In 2023, the market size reached a staggering US$1.356 billion, with forecasts predicting a 6.54% annual increase until 2028. This translates to a rapidly expanding demand for sports equipment, swimwear, and related services, creating lucrative opportunities for businesses.

The Saudi Arabian government actively invests in the sports and leisure sector through procurement initiatives. This includes projects for infrastructure development, event hosting, and sports equipment supply. In 2022 alone, government spending on sports events reached a record high of US$3.4 billion, showcasing the significant role played by public investment in driving market growth.

Among the most sought-after products and services procured by the Saudi government are:
Sports equipment: This includes items like gym equipment, balls, apparel, and footwear, with a market size exceeding US$1 billion.
Stadium construction and maintenance: The government invests heavily in building and renovating stadiums to host major sporting events, generating significant opportunities for construction companies.
Event management: Hosting large-scale sports events requires expert event management services, creating demand for companies specializing in this domain.

Several key authorities oversee sports and leisure procurement in Saudi Arabia:
Ministry of Sports: Responsible for developing and implementing national sports policies, including procurement initiatives.
General Entertainment Authority (GEA): Regulates and promotes entertainment activities, including sports events, and plays a crucial role in government procurement decisions.
Saudi Sports for All Federation: Encourages participation in sports for all citizens, influencing government procurement of equipment and facilities.

The Saudi government's sports and leisure procurement contracts are highly competitive, attracting leading companies from across the globe. Some of the top winners in recent years include:
Al-Futtaim Group: A UAE-based conglomerate with a strong presence in the sports retail industry, securing major contracts for equipment supply.
Saudi Aramco: The national oil company actively invests in sports sponsorships and infrastructure development projects.
STC: The leading telecommunications provider in Saudi Arabia, winning contracts for technology solutions supporting sports events and facilities.

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