Italy Healthcare and Medicine Tenders

Market Size: A mature market worth $9.8 billion in 2020, ranking 4th in Europe.
Growth: Steady 1-2% annual increase, driven by sophisticated healthcare needs and high per capita income.
Imports: Dominate the scene, with 67% coming from powerhouses like Netherlands and Germany.

Over 70% of medical devices and supplies bought by public hospitals, heavily influencing market trends.
Cost-containment measures and late payments pose challenges for vendors.
Digitalization on the rise, with €1.67 billion allocated for e-health infrastructure and electronic medical records.

Cutting-edge medical equipment for diagnostics, treatment, and monitoring.
Pharmaceuticals, with a focus on chronic disease management and age-related conditions.
Telehealth and connected healthcare solutions gaining traction, fueled by an aging population.

Ministry of Health: Sets national policies and oversees regional health systems.
National Health Service (SSN): Manages public healthcare delivery and procurement.
Regional health authorities: Execute procurement decisions based on local needs and budgets.

Domestic players hold strong, with 53% of companies being Italian manufacturers.
Global giants like Siemens Healthineers and Philips Healthcare also carve out a significant share.
Startups and innovative SMEs are increasingly entering the ring, offering digital health solutions.

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