Italy Entertainment and Media Tenders

The Italian entertainment and media (E&M) market is a dynamic and growing sector, with a total market value of over €42 billion in 2023. The market is expected to continue to grow at a compound annual growth rate (CAGR) of 3.2% to reach €53.5 billion by 2027.
The E&M market in Italy is driven by a number of factors, including:
A growing population of young people
Increasing disposable incomes
Rising popularity of digital media

The Italian government is a major purchaser of E&M products and services. In 2022, the government spent over €1 billion on E&M procurement. The government procures a wide range of E&M products and services, including:

The main E&M products and services procured by the Italian government are:
Audiovisual production: €320 million
Broadcasting services: €250 million
Film production: €180 million
IT services: €140 million

The top authorities for E&M procurement in Italy are:
The Ministry of Culture
The Ministry of Economic Development
The Ministry of Public Administration

The top winners of E&M procurement in Italy are:
RAI
Mediaset
Sky Italia
Telecom Italia
Poste Italiane

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