Hungary Printing and Publishing Tenders

The Hungarian Printing and Publishing market, while not the largest in Europe, holds its own with a €313.5 million annual revenue (2015). Dailies and women's magazines are the strongest segments, followed by free weeklies and B2B press. The market is adapting to changing trends, with online advertising revenue growing steadily.

The Hungarian government actively procures printing and publishing services, spending an estimated €100 million annually. This supports various areas, including:
Education: Textbooks, workbooks, and educational resources for schools and universities.
Government publications: Reports, policy documents, brochures, and flyers.
Legal documents: Official forms, certificates, and other legal documents.
Marketing & communication: Promotional materials for government programs and initiatives.

The main products and services procured by the Hungarian government include:
Printing: Offset printing, digital printing, and large format printing for various materials.
Publishing: Editorial, design, and content creation services for government publications.
Distribution: Efficient and secure delivery of printed materials across the country.
Security printing: Printing of passports, ID cards, and other sensitive documents.
Digital publishing: Development and maintenance of government websites and online portals.

Key authorities responsible for government procurement in Hungary include:
Central Procurement Office (Közbeszerzési Hatóság): Oversees and regulates all public procurement processes.
Ministry of National Economy (Nemzetgazdasági Minisztérium): Sets overall procurement policies and guidelines.
Individual government agencies: Manage and issue specific procurement tenders within their domains.

Leading companies winning government procurement contracts in Hungary include:
Printing houses: Nyomda- és Papíripari Művek, Eurocolor, and Athenaeum Nyomda.
Publishing houses: Magyar Közlöny Lap- és Könyvkiadó Kft., Akadémiai Kiadó, and Osiris Kiadó.
IT service providers: T-Systems Magyarország, Magyar Telekom, and Hewlett-Packard Magyarország.

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