Hungary Healthcare and Medicine Tenders

Total market size: €15 billion (2023)
Growth rate: 4.5% (projected)
Public spending: 60% of total market (highest in EU)
Aging population and rising chronic diseases driving demand

70% of medical devices and 40% of pharmaceuticals purchased via tenders
Budget: €2.5 billion annually (2023)
Focus on cost-containment, favoring generics and local production

Pharmaceuticals: cardiovascular, oncology, diabetes drugs
Medical devices: diagnostic imaging, surgical equipment, prosthetics
Healthcare services: specialized care, rehabilitation, public health programs

National Health Insurance Fund (NEAK): oversees drug reimbursement and tendering
Ministry of Human Resources: sets healthcare policy and budget
Public Procurement Authority (PPK): ensures transparency and fairness in tenders

Gedeon Richter (Hungarian pharma giant)
Siemens Healthcare (global leader in medical technology)
Wipro (Indian IT giant offering healthcare solutions)

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