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|Tender Notice Type:
|Expression Of Interest
|Tender Notice No:
In 2013, Tourism Fiji launched a new brand campaign - 'Where happiness finds you'. Part of this launch included a suite of photography to be used in advertising and online, including on the official website - https://www.fiji.travel
Four years on from the launch, the end of image usage rights creates the opportunity to relook at our core campaign photography. It also means we can review the actual creative campaign we use the photography in, and this is what this brief covers.
To create an emotional reaction within potential travellers that says 'I have to go there' :
Get them to put Fiji at the top of their list of potential travel destinations and entice them to investigate their Fiji travel options, including understanding the unique combination of people, place and experiences that mean Fiji is 'Where happiness finds you'.
To achieve this, we will need to help evoke, motivate and inspire travelers to travel to Fiji.
A creative idea for a new marketing campaign that builds on the existing brand idea of 'Where happiness finds you' (WHFY) (i.e. this isn't about creating a new brand definition or changing our tagline).
Research shows that WHFY is a great overall brand platform, but there are unresolved questions around the creative execution. These include how we can go about tangibly showing the idea of happiness and friendliness co-relation to the world renowned Fijian hospitality that makes Fiji the second home for many of our visitors.
A critical part of this project will be helping to conceive and direct a significant photo-shoot in June/July 2017.
Click here for details
|23 June 2017
Original Document (10,126 KB)