Central Asia Entertainment and Media Tenders and Bids

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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.   Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.

Central Asia is a subregion of Asia, which stretches from the Caspian Sea in the west to China and Mongolia in the east, and from Afghanistan and Iran in the south to Russia in the north. The region consists of the former Soviet republics of Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. Central Asia was historically closely tied to the Silk Road trade routes, acting as a crossroads for the movement of people, goods, and ideas between Europe and the Far East. Kazakhstan is the only CIS country to be included in the 2020 and 2019 IWB World Competitiveness rankings. In particular, they have been modernizing the industrial sector and fostering the development of service industries through business-friendly fiscal policies and other measures, to reduce the share of agriculture in GDP. Between 2005 and 2013, the share of agriculture dropped in all but Tajikistan, where it increased while industry decreased. The fastest growth in industry was observed in Turkmenistan, whereas the services sector progressed most in the other four countries. The Central Asia region (CA) comprises the countries of Kazakhstan, Kyrgyz Republic, Tajikistan, Turkmenistan, and Uzbekistan.