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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.   Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i. e. , not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement. Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Digital media means any communication media that operate with the use of any of various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. Digital can be defined as any data represented by a series of digits, while media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast to us through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.

The Middle East and North Africa. It is also known as WANA, which alternatively refers to the Middle East as Western Asia. As a regional identifier, MENA is often used in academia, military planning, disaster relief, media planning and business writing. Moreover, the region shares a number of cultural, economic, and environmental similarities across its comprising countries; for example, some of the most extreme impacts of climate change will be felt in MENA. Some terms have a wider definition than MENA, such as MENAP or Greater Middle East, which extends to South Asia to include the countries of Afghanistan and Pakistan. The term MENAT explicitly includes Turkey, which is usually excluded from some MENA definitions, even though Turkey is almost always considered part of the Middle East. Countries in mena are Algeria, Bahrain, Egypt, Israel, Jordan, Kuwait, Libya, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, Yemen.