Denmark Sports and Leisure Tenders

Denmark's €3.7 billion (2023) sports and leisure market reflects a population deeply committed to an active lifestyle. 90% of Danes participate in some form of physical activity, driving demand for diverse products and services. From football and cycling to outdoor adventures and cultural experiences, the market caters to all interests.
The Danish government actively supports this active lifestyle, investing €450 million in 2022. This investment promotes health, well-being, and social inclusion through various initiatives, including:
Developing sports infrastructure: Denmark boasts numerous state-of-the-art sports facilities, including stadiums, gyms, and swimming pools, accessible to all citizens.
Supporting national teams: The government provides significant funding and resources to national athletes and coaches, aiming for success in international sporting events.
Promoting community sports: Government initiatives encourage participation in sports among young people and adults, fostering a culture of health and fitness.

Main Sports and Leisure Products:
Sporting goods and equipment: This category includes everything from sportswear and footwear to balls, rackets, and other equipment.
Fitness center memberships: Danes value health and fitness, leading to a high demand for gym memberships and fitness classes.
Outdoor apparel and footwear: With a passion for outdoor activities like hiking, camping, and cycling, demand for durable and functional gear is high.
Sportswear and apparel: Activewear is popular in Denmark, worn both for exercise and casual outings.
Tickets to sporting events and cultural performances: Danes enjoy attending concerts, theater shows, and sporting events for entertainment and social interaction.

Top Procured Sports and Leisure Products by the Danish Government:
Construction and renovation of sports facilities: The government invests in maintaining and updating existing facilities and building new ones to cater to the growing demand.
Equipment for schools and sports clubs: Providing schools and clubs with adequate equipment is essential to encourage young people's participation in sports.
Sportswear and uniforms for national teams: National athletes need high-quality sportswear and uniforms to represent Denmark on the international stage.
Services for organizing and managing sporting events: Denmark hosts various sporting events, requiring professional management services.

Top Authorities for Sports and Leisure Procurement in Denmark:
Danish Sports Confederation
Ministry of Culture and Sports
Danish Regions
Local municipalities

Top Winners of Sports and Leisure Procurement in Denmark:
Major international sporting goods manufacturers (e.g., Nike, Adidas, Hummel)
Domestic sporting goods manufacturers
Construction companies
Event management companies
Tech companies developing fitness apps and wearable devices.

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